Soon SVT Play will be available for the iPhone. The application just has to be approved by Apple first – which unfortunately can take some time. SVT (the Swedish public service broadcaster) is running a cute campaign-site labeled “Dear Steve Jobs” They want to speed up the approval, I see it more as an honorable compliment to Steve Jobs, we all love him, I know i do! ; )

I believe that Mr. Jobs seen the campaign site, I have not a single doubt in my bones… And he is probably very flattered But it’s doubtful that Jobs would speed up the approval, If he did we’d have all-kinds of campaigning sites. I think we all should put our energy in more important and pressing things that we are facing right now global warming, kids dying in malaria etc.

But still when I think of it this app could be a help too and not just an app for our viewing pleasure. SVT Play will be approved, SVT is a public service broadcaster of high quality.